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The pickup industry, which generates over a billion dollars a year, is surprising, hidden, and, to put it gently, sleazy. Expensive workshops and training films promote the idea that women are innately attracted to alpha guys, based on myths and manipulation. Men can become 21st-century Casanovas if they discover strategies to overcome their shyness and become socially powerful. That is, at least, according to the brochure. Ross Jeffries' self-published book How to Get the Women You Want into Bed encouraged a generation of macho guys to use aggressive online marketing to promote their techniques. This gripping exposé dismantles the "date and mate" methods used by modern snake-oil marketers, with insider access to the movement's founders and present leaders. These self-help-styled seminars are set to take advantage of anyone desperate enough to fall for their deadly promises, from chat rooms to conference halls.