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Can Manay, played by Ozan Güven, is an esteemed psychologist who is well-known for his extensive knowledge and experience in the area. He is the quintessential example of a lifelong bachelor since he sleeps with women but is rarely in love. And yet, after seeing Duru (Serenay Sarikaya) for the first time, he is immediately smitten to the point where he buys the property next door to hers in an effort to be nearer to her. He is determined to be with her. Duru has been living a contented life with her musician boyfriend, Deniz, up until the time that their new neighbor moved in (Mehmet Gunsur). However, because of Can's mindgames, she begins to have doubts about their connection, even though she is unaware of the entire nature of Can's scheme. While this is going on, the lives of a cast of characters, including Bilge, a student of Can's; Ozge (Berrak Tuzunatac), a journalist working on an exposé of the celebrity psychologist; and, of course, Deniz, will be irrevocably altered as a result of Manay's obsessive pursuit of love.