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In the United Kingdom, Yorkshire Television's hit game show 3–2–1 aired on ITV. Former Butlins Redcoat Ted Rogers hosted the show from July 29, 1978 through December 24, 1988. It was based on the Spanish game show Un, dos, tres... responda otra vez. It was a quiz show, a variety show, and a game show all in one. Ratings for the show have continuously been high. However, the first season, which was meant to be a filler for the summer, drew up to 16.5 million people and never dropped below 12 million viewers thereafter. For the most of its life, the show aired in the early evening on Saturdays. So why didn't an eleventh series get commissioned in 1989 after the final Christmas special got 12.5 million viewers remains a mystery. When Ted Rogers was interviewed back in 1996, he claimed that "The Oxbridge aristocracy seized control of television, and they didn't want it. They rejected it as being "too downmarket." At the end of ten years, we were still averaging 12 million people watching. Nowadays, if a show receives nine million viewers, everyone takes a bow "Nonetheless,.