Due to international pressure, Chilean military dictator Augusto Pinochet is obliged to hold a referendum in 1988 on his presidency. The people of Chile will vote on whether or not to extend Pinochet's eight-year rule. Rene Saavedra, a brash young advertising professional, is persuaded to head up the "No" campaign by opposition leaders. Saavedra and his squad formulate an innovative strategy to defeat the despot's henchmen and rescue Chile from the shackles of the dictatorship.
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Due to international pressure, Chilean military dictator Augusto Pinochet is obliged to hold a referendum in 1988 on his presidency. The people of Chile will vote on whether or not to extend Pinochet's eight-year rule. Rene Saavedra, a brash young advertising professional, is persuaded to head up the "No" campaign by opposition leaders. Saavedra and his squad formulate an innovative strategy to defeat the despot's henchmen and rescue Chile from the shackles of the dictatorship.
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