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Console Wars

SEGA, a nascent arcade firm, gathered a motley crew of misfits in 1990 to take on Nintendo, the world's largest video game company. It was a once-in-a-lifetime showdown that pitted brother against brother, children against adults, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. The men and women who battled on the front lines for Sega and Nintendo explain the fight that defined a generation for the first time.

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